BBC 2021 has been postponed to June 26-30, 2022, so more of you can attend in person.

However, we don’t want to leave you completely without BBC this year, so we’re running BBC Special, free, virtual and open to all.

Signup is quick and easy. 

The virtual agenda runs from 11:30am-2:20pm EDT on Wednesday, October 27, 2021

Lynn Almoro, Chief Architect, UnitedHealth Group

Lynn is senior leader with 22 years progressive technology experience and significant achievements in high complexity digital transformation and modernization initiatives, involving cross-functional teams across business and technology organizations. An executive with a unique blend of business knowledge and technology acumen to create a vision and implement innovative solutions with long shelf life. Broad and deep experience in software engineering, solution architecture, data governance, business architecture, digital platforms, customer experience optimization, big data solutions, machine learning and next generation analytics platforms.Highly respected leader with a bias for speedy and informed decision making, role model for collaboration and communication, inspires through action, and prioritizes developing and coaching to build a large pipeline of successful leaders.​

Roger Burlton,   Founder, Process Renewal Group

Roger T Burlton is the co-founder of BPTrends Associates, founder of Process Renewal Group and the author of ‘Business Process Management: Profiting from Process’. He is considered an industry leader in the introduction of innovative approaches for organizational change. He is recognized internationally for his contributions in Business Process Management, Stakeholder Analysis, Strategic Architecture Alignment, Prototyping and people based Project Management Methodologies. He is regarded as a realistic practitioner, who delivers pragmatic solutions for his clients.

An exceptional speaker, he has chaired several high profile conferences on Advanced Business and Information Management around the world. To date, he has conducted over six hundred seminars and has presented to over forty thousand professionals. His seminars have been translated for diverse audiences around the globe.

Delvin Fletcher,   President and Chief Executive Officer, IIBA

Delvin Fletcher joined IIBA as President and Chief Executive Officer to lead our dynamic, growing, global organization in January, 2020.

Delvin comes to us most recently from Chartered Professional Accountants of Ontario where he was CIO and led digital transformation in a complex membership and regulatory not-for-profit with. He spent his early professional years with KPMG Management Consulting serving on strategy, marketing, technology and operations projects in North America and EMEA.  He has served in leadership roles with both multinationals and high growth privately held companies, including SAP and Shred-it International as well as entrepreneurial ventures, interim leadership roles and not-for-profit organizations, including Ethoca Limited, where he was CIO and Xchange Technology Group where he was COO responsible for global IT, HR, operations and professional services.

He holds an undergraduate degree in Industrial Engineering from the University of Toronto and is both a Professional Engineer (P. Eng) and a Certified Management Consultant (CMC).

Jo Gilmore, Manager, Commercial Business Agility Office, FedEx Services

Jo is the Commercial Business Agility Office Manager at FedEx, where she has been working in the product development space for much of the past 15 years, with over 25 years of Product and Portfolio Management experience overall. She is a Certified Business Architect, and serves on the Business Architecture Guild Council of Executive Advisors, as well as the Agile Memphis Board. She is also a SAFe Practitioner Consultant, and looks for ways to use a wide range of frameworks and practices to connect strategy to execution.

Jared Gorai, Director of Chapter and Membership Engagement, IIBA

Jared loves being a Business Analyst and has done so in title for over 15 years with over 25 years of business and leadership experience in both the retail and energy sectors. He is a strong advocate for IIBA, having served in various capacities with the Calgary IIBA Chapter as well as chairing the Volunteer Chapter Network. He brings his passion for business analysis and experience as a Chapter Leader to the role of Director of Chapter and Membership Engagement of IIBA.

He holds his Bachelor of Arts degree in French from the University of Calgary and the Certified Business Analysis Professional™ (CBAP®) designation. He will take any chance possible to evangelize business analysis and will talk your ear off about the role and the profession should you allow him to do so.

Gladys Lam, Principal & Co-Founder, Business Rule Solutions

Gladys S.W. Lam is a world-renowned authority on business design. She is Principal and Co-Founder of Business Rule Solutions, LLC (, the most recognized company world-wide in developing business capabilities based on business architecture and business rules. Based upon her experiences consulting to over two hundred organizations, Ms. Lam developed the landmark BRS methodology with Ronald G. Ross  featuring numerous innovative techniques including popular  ConceptSpeak™ and RuleSpeak™. She co-authored Building Business Solutions: Business Analysis with Business Rules (2nd Ed.).

 Ms. Lam is widely known for her lively, pragmatic style. She speaks and teaches worldwide at conferences and other professional events. She is also Executive Director of the Building Business Capability (BBC) Conference, the official conference of the IIBA®. she is Co-Founder of, professionals and home of Business Rules Journal.

Ron RossPrincipal & Co-Founder, Business Rule Solutions

Ron is Co-Founder & Principal of Business Rule Solutions, LLC (BRS), where he actively develops and applies the BRS methodology. Ron consults to companies worldwide through BRS. Specialties include business rules, policy interpretation, decision engineering, concept models, and business vocabulary.

Ron serves as a Chair of the annual Building Business Capability (BBC) conference, which he co-founded.

Ron serves as Executive Editor of and its flagship publication, Business Rules Journal. He is a sought-after speaker at conferences world-wide. More than 50,000 people have heard him speak; many more have attended his seminars and read his books. He is author of 10 professional books, including:

* Business Knowledge Blueprints: Enabling Your Data to Speak the Language of the Business (2nd ed, 2020), covering concept models and business vocabulary.

Building Business Solutions: Business Analysis with Business Rules (2nd ed, 2015) with Gladys S.W. Lam, on business-driven requirements.

* Business Rule Concepts: Getting to the Point of Knowledge (4th ed, 2013), the classic in the field.

Cristy Russell, Senior Manager, Enterprise Process Design, TD Ameritrade

Cristy Russell is the Program Manager for the Enterprise Decision Management (EDA) program at TD Ameritrade. Cristy has been leading the EDA initiative at TDA for over 2 years, with a focus on enterprise rule services that eliminate silos, centralize decisions and provide business governance to the rules. With over 15 years of experience in working in technology, Cristy has experience in database technology, agile software deployment and rules management. This path has led her to a focus on enabling the business to drive rapid solutions through enterprise solutions.

Maureen Sheehan, Director, Business Transformation, Technical Safety BC

Maureen is the Director of Business Transformation with Technical Safety BC. She has a passion for enabling strong digital connections between organizations and their clients, employees and stakeholders, and believes simplicity and clarity in approach are keys to success. Maureen has undergraduate degrees in Economics and Communications from York University, an MBA from the IVEY Business School and over 20 years’ experience in senior leadership roles with both private and public sector organizations.