Begin Registration: The New Age of Email Marketing: Top Trends Transforming the Inbox

While the days of batch-and-blast are finally in the rearview for savvy marketers, the evolution of email marketing is far from over. Changing consumer behaviors and preferences, increased competition for inbox real estate, and emerging technologies present both challenges and opportunities for brands to create emails that engage their customers and drive results. So what exactly will the future of best-in-class email marketing look like?

Join us for this webinar, led by thought-leaders and subject matter experts from Braze, Email Connect, and Email Optimization Shop, where we’ll explore key strategies that will define the new age of email marketing, and share actionable guidance on how to set yourself up for success—now and in the future.

You’ll learn:

How interactivity will become the gold standard for email engagement
Essential elements for modern personalization
Where adopting AI will have the most impact—and how leading brands are already leaning in
How email should fit into a more holistic cross-channel engagement strategy

We’ll also have time for questions – so bring yours! Hope to see you there!

Jeanne Jennings is a recognized expert in the email marketing industry as well as CEO and Chief Strategist at Email Optimization Shop, a boutique consultancy helping medium- to enterprise-sized companies make their email marketing efforts more effective and more profitable.

Her direct response approach has helped B2B, B2C, government and non-profit clients including AARP, Hasbro, Network Solutions, New York Times, Privacy Analytics, Scholastic, UPS, Verizon, and Vocus (now Cision).

She is also General Manager of the Only Influencers community of email marketing professionals, Chair of their annual Email Innovations World conference, and an adjunct professor, teaching digital marketing to students earning their Masters in Integrated Marketing Communications, at Georgetown University’s School of Continuing Studies.

Jeanne is based in Washington, DC, she earned her MBA from Georgetown University (Hoya Saxa!), and she is an avid hockey fan (Let’s Go Caps!).

Follow Jeanne on social media:

X: @JeaJen, @EmailOpShop, @OnlyInfluencers

Chris Marriott is the President & Founder of Email Connect, a consultancy that for the last 12 years has focused exclusively on guiding brands through the ESP and CDP vendor selection
process. A 25-year veteran of digital marketing, including well over a decade in email marketing, Chris is a recognized expert in the martech vendor landscape and vendor evaluation process.

Prior to founding Email Connect, Chris served as a tenured executive at Acxiom, building and leading its Global Digital and Email Agency Services team into one of the industry’s top agency
services providers.

Additionally, he is a regular speaker and columnist on the changing martech landscape and the RFP process, and is an adviser to several emerging marketing technology companies including AudiencePoint and Shotzr. He holds a BA from Dartmouth College.