Sandra Finlay began her professional career many years ago in the field of b2b conferences and programmed the first ever Internet World Berlin. After several years in London, where she worked for Jupiter Research, she returned to Munich in 2000 and was responsible for business development for Overture (now Yahoo!) Today Sandra works for Rising Media supervising the content of their events in Europe. In addition, she is the program chair for SMX Munich, SMX Advanced Europe, SMX London and the virtual conference series Search Seekers.