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Join conference chairperson Tim Ash in this fast paced crash course in optimizing your eCommerce experiences! Powerful prepared content will alternate with practical hands-on examples from the audience. Plenty of time will be left for insightful discussion to answer your specific questions.
What you will learn:
Tim personally guarantees that you will be overloaded with actionable take-aways that will pay for themselves many times over!
Content marketing is no longer a trend, or some newfangled strategy; it’s an important part of digital marketing that is here to stay. Come spend the morning with two experts from digital marketing agency, Vertical Measures, where you’ll learn a formula for creating and amplifying content that can drive some serious traffic, leads and sales.
As more of your competitors adopt content marketing, the race is on to show the world that you are the best source to answer their questions and help them make decisions. Businesses that provide them with honest and helpful content that answers their questions and solves their problems are the businesses winning today. This workshop will hone in on the importance of content coverage across all stages of the customer journey – Growth, Evaluation, Decision. And how you can outperform your competitors by accurately aligning content to your audience’s questions, problems and goals at each stage of the journey.
Who should attend: It doesn’t matter who you are; whether in B2B or B2C, a large or small company, these foundational principles have been proven to work for companies across multiple industries. This class will teach you:
Get ready to dive right into this fun and interactive session with a workbook that will help you follow along and give you a place for your notes as well as a framework for interactive exercises we will do throughout the presentation. You will also receive tools, tips and templates to help you with strategy, ideation and amplification.
Presented by Arnie Kuenn & Erik Solan
Arnie Kuenn is a world-renowned speaker and award-winning author (Accelerate & Content Marketing Works) who generously shares his 30+ years of entrepreneurial and digital marketing expertise. He is the co-author of Content Marketing Works and author of Accelerate. Arnie speaks to and trains thousands of people every year all around the world. In 2006, Arnie founded Vertical Measures, a highly respected Digital Marketing agency. In 2008, he founded the Arizona Interactive Marketing Association (AZIMA). In 2014, he was honored as the Interactive Person of the Year in Arizona and in 2015 entered the Content Marketing Hall of Fame. In 2017 he was named Content Marketing Person of the Year in Arizona and his company was named a Best Places to Work.
Ironically, with paid social advertising channels at open-wide adoption, many marketers can’t score social ROI at scale in social alone. Stand true, intrepid marketers! There IS often low-hanging fruit in skillfully segmenting marketing “Integration.” We’ll share proven, integrated marketing techniques which optimize and expand marketing programs for greater leads and sales. Boom!
Join Aimclear®, 2X winner of Best Large Integrated Agency, 10 total US Search Awards, storied client credits and 6X Inc. 5000 for a no-holds-barred workshop shredding session to demystify and empower attendees:
