Workshop-only Selection

Remember, only start your registration here if you are not planning to attend Digital Growth Unleashed on May 16 - 17. If you want to attend all 3 days (workshop + conference), you should start your registration by selecting a conference pass. You'll then have the option to add a workshop to your registration. Click here to select a conference pass.
Ecommerce Conversion Masterclass - May 15, 1 - 5 pm

Join conference chairperson Tim Ash in this fast paced crash course in optimizing your eCommerce experiences! Powerful prepared content will alternate with practical hands-on examples from the audience. Plenty of time will be left for insightful discussion to answer your specific questions.

What you will learn:

  • Interactive rapid-fire live reviews of attendee eCommerce websites
  • Mistakes to avoid on key pages: homepage, search results, category, product detail, and checkout
  • Mobile eCommerce challenges and how to approach them
  • How to structure your categories and products selection to maximize sales
  • Effective abandonment recovery techniques for shopping carts
  • Supporting the full customer journey with marketing automation
  • Personalization and one-on-one experiences
  • Offline and call-center follow-ups to amplify sales
  • The power of wizards and guided product selection experiences

Tim personally guarantees that you will be overloaded with actionable take-aways that will pay for themselves many times over!

Presented by Tim Ash
Tim Ash is the author of two bestselling books on Landing Page Optimization (translated into six languages), and CEO of SiteTuners, a strategic conversion rate optimization agency with offices in San Diego, and Tampa. Tim has developed deep expertise in user-centered design, persuasion and understanding online behavior, and landing page testing. In the mid-1990s he became one of the early pioneers in the discipline of website conversion rate optimization.

Over the past 20 years, Tim has helped a number of major US and international brands to develop successful web-based initiatives. Companies like Sears, Google, Expedia, eHarmony, Facebook, American Express, Canon, Nestle, Symantec, Intuit, Autodesk, Yahoo! and many others have benefited from Tim’s deep understanding and innovative perspective.

Today, in addition to providing strategic consulting services, Tim is a highly-regarded digital marketing keynote speaker and presenter at industry conferences worldwide including Content Marketing World, DreamForce, Inbound, Internet Retailer, Affiliate Summit,, PubCon, SMX, and countless others. He is the founder and chairperson of the international Digital Growth Unleashed event series (formerly Conversion Conference) and a frequent contributor to print and online publications such as ClickZ, Website Magazine, Visibility and others. Since 1995, he has authored more than 200 published articles. In addition, Tim is the online voice of conversion optimization as the host of the Landing Page Optimization podcast on Tim has been mentioned by Forbes as a Top-10 Online Marketing Expert, and by Entrepreneur Magazine as an Online Marketing Influencer To Watch.

Tim earned a dual-major Bachelor of Science degree “with highest distinction” in Computer Engineering and Cognitive Science from UC San Diego while studying on under a UC Regent’s Scholarship (the highest academic scholarship awarded by the UC system). During his PhD studies at UC San Diego he also earned his Master’s degree in Computer Science.
Content Marketing Workshop - How to Create & Amplify Content that Converts - May 15, 1- 5 pm

Content marketing is no longer a trend, or some newfangled strategy; it’s an important part of digital marketing that is here to stay. Come spend the morning with two experts from digital marketing agency, Vertical Measures, where you’ll learn a formula for creating and amplifying content that can drive some serious traffic, leads and sales.

As more of your competitors adopt content marketing, the race is on to show the world that you are the best source to answer their questions and help them make decisions. Businesses that provide them with honest and helpful content that answers their questions and solves their problems are the businesses winning today. This workshop will hone in on the importance of content coverage across all stages of the customer journey – Growth, Evaluation, Decision. And how you can outperform your competitors by accurately aligning content to your audience’s questions, problems and goals at each stage of the journey.

Who should attend: It doesn’t matter who you are; whether in B2B or B2C, a large or small company, these foundational principles have been proven to work for companies across multiple industries. This class will teach you:

  • Why it’s vital to create content that resonates with your audience at different parts of the customer journey.
  • How to strategize, ideate and create user-focused content infused with SEO best practices that beats the competition in search and beyond.
  • Where, When and How to amplify your content to your audience in a way that encourages engagement and customer journey progression.
  • How traditional and digital marketing can be combined and leveraged to work better together.

Get ready to dive right into this fun and interactive session with a workbook that will help you follow along and give you a place for your notes as well as a framework for interactive exercises we will do throughout the presentation. You will also receive tools, tips and templates to help you with strategy, ideation and amplification.

Presented by Arnie Kuenn & Erik Solan

Arnie Kuenn is a world-renowned speaker and award-winning author (Accelerate & Content Marketing Works) who generously shares his 30+ years of entrepreneurial and digital marketing expertise. He is the co-author of Content Marketing Works and author of Accelerate. Arnie speaks to and trains thousands of people every year all around the world. In 2006, Arnie founded Vertical Measures, a highly respected Digital Marketing agency. In 2008, he founded the Arizona Interactive Marketing Association (AZIMA). In 2014, he was honored as the Interactive Person of the Year in Arizona and in 2015 entered the Content Marketing Hall of Fame. In 2017 he was named Content Marketing Person of the Year in Arizona and his company was named a Best Places to Work.

Erik Solan, Director of Amplified Content, leads the paid media & content amplification team at Vertical Measures with an integrated approach utilizing all paid media channels to achieve client business objectives. Erik brings 8 years of experience in the digital field with specializations in content amplification, paid search/social strategy, landing page strategy, cross-channel attribution, and marketing automation. Erik has seen great success improving ROI performance on clients such as Pep Boys, Wyndham Vacation Rentals, PF Chang’s, Panasonic Healthcare, and possesses market vertical experience in Automotive, Healthcare, Restaurant, Fitness, Travel & Hospitality, Finance, Law, and Consumer Packaged Goods. When not attached to his laptop, Erik can be found enjoying life with the fam – camping, smoking meat & tipping ales, and discussing the finer points of science fiction in modern cinema. Tom Waits is his spirit animal.
​Radical Audience Targeting Through Integrated Social Media - May 15, 1 - 5 pm
Learn how advanced marketers expand multi-channel conversion by integrating paid & organic: social, search, PR, offline, and other data.

Ironically, with paid social advertising channels at open-wide adoption, many marketers can’t score social ROI at scale in social alone. Stand true, intrepid marketers! There IS often low-hanging fruit in skillfully segmenting marketing “Integration.” We’ll share proven, integrated marketing techniques which optimize and expand marketing programs for greater leads and sales. Boom!

Join Aimclear®, 2X winner of Best Large Integrated Agency, 10 total US Search Awards, storied client credits and 6X Inc. 5000 for a no-holds-barred workshop shredding session to demystify and empower attendees:

  • What the hell does “Integrated” mean anyway?
  • Psycho Vs. Demo & Why ARE We Here?
  • Practical Social Psychographics for Profit
  • Psychographic Research, Proxies & Planning
  • Creative Segmentation! The Last Mile of Psychographic Targeting
  • PR & Social Psychographic Influencer Marketing
  • Organic Psychographics
  • Advanced Integration: Social Psychographics, SEM, SEO, PR & Data Management
  • Execution-by-hand, assistive technology Vs. full automation
Presented by Marty Weintraub
Founder: Aimclear® Marketing Agency, Speaker, Author, EU Search Awards Judge, Inc. Columnist Marty is an entrepreneur, author, speaker & BWCA wilderness guide. He founded Aimclear®, a driven marketing agency dominant in psychographic targeting, winner of 10 US Search Awards, including 2X Best Large Integrated Agency, Best Use Of Social In A Search Campaign Credits include Uber, eBay, Airbnb, Dell, LInkedIn, Etsy, Eurail, Firestone, Amazon, Quest, Martha Stewart Omni, Intel, Travelocity, Macy’s, GoDaddy, 3M, InfusionSoft, Siemens, SeagullOutfitters and many more. A fixture on the international conference circuit, Marty has appeared in front of hundreds of international search & social marketing conference audiences, from Jerusalem to Sydney. Entrepreneur Magazine wrote the reason for Marty’s success is a “Unique persona that is instantly recognizable.” He has been described as “not your typical agency type,” a “social media maverick,” “Foodie-Yelp addict” and “more innovator than follower."​ Having helped Aimclear to Inc. 500/5000 status 6X (2012-2017: fastest growing privately held US Firms), Marty guides Aimclear agency content, vision, services & creative-hands-on. Aimclear is a 4X top 100 workplace by Minnesota Business Magazine. Marty won 4 "Top 25 Most Influential PPC Experts" awards, Top 100 Twin Cities People To Know & claimed the coveted "US Search Personality Of The Year” tiara. Marty is a perennial judge and presenter at The European & UK Search Awards. His Wiley/Sybex books, "Killer Facebook Ads"​ and "The Complete Social Media Community Manager’s Guide: Essential Tools and Tactics for Business Success" are critically respected. Marty has been cited & quoted in flagship publications including WSJ, NPR, Inc., Forbes, MediaPost & Adage. Aimclear Blog is well read, having been cited as a Top 10 Small Business Blogs, Top Ten Social Media Blogs and PRWeb’s 25 Essential Public Relations Blogs You Should Be Reading.