People don't make "rational” decisions. Our brains evolved to help us survive. Get a deep understanding of the evolutionary pressures and older parts of the brain which are really in charge of our behaviors.
Learn how to influence the unconscious mind to persuade people, and skyrocket your marketing effectiveness! What you will learn:
- Why you really have three brains, and which ones are really in charge
- Why doing nothing is often the most powerful option
- How to limit choice overload and focus on the desired outcome
- Why fear and loss are powerful motivators
- How to maximize value by framing and anchoring your offer
- The power of free offers and structuring your pricing for maximum impact
- Why giving people a “taste” will increase their commitment
Apply powerful neuromarketing principles to your own situation through interactive exercises and group discussions.