TEST_EVENT

Wednesday, January 1, 2020
11:00 AM - 12:00 PM	Test Session 11:00 AM - 12:00 PM More Info
Tuesday, March 10, 2026
8:00 AM - 8:30 AM	Registration, Coffee & Breakfast Snacks 8:00 AM - 8:30 AM More Info
8:30 AM - 8:45 AM	SMX Orientation 8:30 AM - 8:45 AM More Info Sandra Finlay,
8:45 AM - 9:00 AM	Entrance to Opening Keynote 8:45 AM - 9:00 AM More Info
9:00 AM - 9:10 AM	Opening SMX Munich 2025 9:00 AM - 9:10 AM More Info Jana Lavrov,
9:10 AM - 10:00 AM	Opening Keynote: Beyond the AI Hype: Hard‑Won Lessons from Enterprise Deployments 9:10 AM - 10:00 AM More Info Boaz Ashkenazy,
10:00 AM - 10:30 AM	Coffee Break 10:00 AM - 10:30 AM More Info
10:30 AM - 11:30 AM	Inside Google’s Head: Why You Need a New SEO Strategy 10:30 AM - 11:30 AM More Info Carolyn Shelby,	Google Discover Landscape 2026: Strategien & Taktiken, die wirklich funktionieren 10:30 AM - 11:30 AM More Info Jens Fauldrath,		Survival of the Strategic: Moving From Channel Technician to C-Suite Whisperer 10:30 AM - 11:30 AM More Info Kirk Williams,		Talk to your Data! Wie du SEO-Tools über das Model Context Protocol mit ChatGPT & Claude verbindest 10:30 AM - 11:30 AM More Info Alexander Holl,	The State of Ecommerce SEO & AI Search in 2026 10:30 AM - 11:30 AM More Info Aleyda Solis,		SEO & SEA im B2B: Effizienter und präziser mit KI 10:30 AM - 11:30 AM More Info Uli Zimmermann,		Immersive Deep Dive (Voranmeldung erforderlich): Breaking the Silos (Teil1) 10:30 AM - 11:30 AM More Info Robin Heintze,
11:30 AM - 11:40 AM	Room Change 11:30 AM - 11:40 AM More Info
11:40 AM - 12:35 PM	Automate Less, Think Smarter – KI im B2B-Marketing kann so viel mehr als Prozesse automatisieren 11:40 AM - 12:35 PM More Info Jonas Kraus, Maren Kaspers,	From AI Search Snippet to Sale: Measuring AI-Overview Traffic in GA4 (and Proving ROI) 11:40 AM - 12:35 PM More Info Dana DiTomaso,		PMax, Demand Gen & AI Max for Search: Inside Google’s Power Pack 11:40 AM - 12:35 PM More Info Mike Ryan,		New Best Practices: What's Working (and not) in the Age of AI 11:40 AM - 12:35 PM More Info Aaron Levy,	The Citation Playbook – Data and Insights on the Most Cited Sources in AI Search 11:40 AM - 12:35 PM More Info Malte Landwehr,		Immersive Deep Dive (Voranmeldung erforderlich): Breaking the Silos (Teil 2) 11:40 AM - 12:35 PM More Info Robin Heintze,		Segmentierung neu gedacht: wie du Zielgruppen dynamisch über alle Kanäle verbindest 11:40 AM - 12:35 PM More Info Peter Schön,
12:35 PM - 1:45 PM	Lunch Break 12:35 PM - 1:45 PM More Info
1:45 PM - 2:30 PM	Search x Social: Rethinking Growth – A Conversation with Alex Schultz, CMO & VP, Analytics at Meta 1:45 PM - 2:30 PM More Info Alex Schultz,
2:30 PM - 2:40 PM	Room Change 2:30 PM - 2:40 PM More Info
2:40 PM - 3:35 PM	The Data-to-Profit Pipeline: Wie du GA4, KI und CRO zur ultimativen Wachstumsmaschine verbindest. 2:40 PM - 3:35 PM More Info Daniel Tschirschwitz, Steffen Feser,	Lebenslange Kunden? Null Problemo! Inspiration von Marken, die du garantiert nicht erwartest 2:40 PM - 3:35 PM More Info Stephan Park,		SEO Strategies for Shorts, Reels & TikToks 2:40 PM - 3:35 PM More Info Cindy Krum,		Vibe Coding: How Marketers Build Tools That Build Themselves 2:40 PM - 3:35 PM More Info Frederick Vallaeys,	AI-Monitoring im Reality Check: KPIs, Messbarkeit & Umsetzung 2:40 PM - 3:35 PM More Info Thomas Peham, Mathias Ptacek,		Ready for the Agents: Wie du deine Websites für autonome Transaktionen optimierst 2:40 PM - 3:35 PM More Info Cosima Vogel,		Discussion Rounds (Pre-registration required): Best Advice Ever 2:40 PM - 3:35 PM More Info
3:35 PM - 4:05 PM	Coffee Break 3:35 PM - 4:05 PM More Info
4:05 PM - 4:55 PM	Avoiding Irrelevance: The PPC Marketer’s Guide to Future-Proofing Your Career 4:05 PM - 4:55 PM More Info Matt Beswick,	Marketing Measurement: Incrementality, Automated MMMs & AI 4:05 PM - 4:55 PM More Info Sam Tomlinson,		Rethinking E-Commerce Content Production in the Age of Generative Search 4:05 PM - 4:55 PM More Info Nikita Tanskiy,		Navigating the SEO & GEO Landscape: How the Most Successful Brands Are Winning in AI Search (and How You Can Too) 4:05 PM - 4:55 PM More Info Leon Sentker,	Teilnehmer*innen Dialogrunden (Voranmeldung erforderlich): Best Advice Ever 4:05 PM - 4:55 PM More Info		Die ultimative Search-Debatte: Zwei Experten, ein Publikum, wilde Thesen & solide Argumente 4:05 PM - 4:55 PM More Info Mario Fischer, Johan von Hülsen,		Local SEO 2026: Sichtbarkeit sichern trotz KI, Google Maps-Chaos & Werbedruck 4:05 PM - 4:55 PM More Info Sven Deutschländer,
4:55 PM - 5:05 PM	Room Change 4:55 PM - 5:05 PM More Info
5:05 PM - 6:00 PM	Breaking the Silos – Building Together What Can’t Be Built Alone 5:05 PM - 6:00 PM More Info Tobias Eickelpasch, Kerstin Müller, Matthias Renner, Eickelpasch, Marcus Tandler,
6:00 PM - 7:00 PM	Networking in the Exhibition Area 6:00 PM - 7:00 PM More Info
7:00 PM - 7:30 PM	Shuttle Busses Leave for SMX After Dark 7:00 PM - 7:30 PM More Info
7:30 PM	SMX After Dark Networking Event 7:30 PM More Info
Wednesday, March 11, 2026
7:00 AM - 8:00 AM	SMX Munich Morning Run 7:00 AM - 8:00 AM More Info
8:00 AM - 9:00 AM	Registration & Coffee, Tea and Breakfast Snacks 8:00 AM - 9:00 AM More Info
9:00 AM - 9:45 AM	Urheberrecht in Zeiten von KI: Was du kopieren darfst – und wo du kennzeichnen musst 9:00 AM - 9:45 AM More Info Martin Schirmbacher,		Digital PR Resurfaced: Fueling Google, LLM and AI Search Visibility 9:00 AM - 9:45 AM More Info Shannon McGuirk,		User Intent als Mutter aller Rankingfaktoren von Google bis AI-Suche 9:00 AM - 9:45 AM More Info Hanns Kronenberg,			When It’s Right to Send Google the Wrong Data 9:00 AM - 9:45 AM More Info Inderpaul Rai,		From Search to Scroll: Winning the Social Search Shift with Organic & Paid Synergy 9:00 AM - 9:45 AM More Info Bianca Bergshoeff,
9:45 AM - 9:55 AM	Room Change 9:45 AM - 9:55 AM More Info
9:55 AM - 10:35 AM	Let’s Get Grounded: Mastering Brand Visibility in an AI-Driven World 9:55 AM - 10:35 AM More Info Jes Scholz,
10:35 AM - 11:05 AM	Coffee Break 10:35 AM - 11:05 AM More Info
11:05 AM - 11:45 AM	LinkedIn Ads decoded: Was Startups und Konzerne voneinander lernen sollten 11:05 AM - 11:45 AM More Info Maren Kaspers, Ines Kriebernig,	Die PMax-Architektur: Wie Struktur, Daten & Pricing die Automatisierung steuern 11:05 AM - 11:45 AM More Info Oliver Zenglein,		Immersive Deep Dive (Pre-registration required): Vibe Coding - Build Your Own AI Marketing Tool (Part 1) 11:05 AM - 11:45 AM More Info Frederick Vallaeys,		Inside the Black Box: How LLMs Rank, Fuse, and Rerank the Web 11:05 AM - 11:45 AM More Info Metehan Yeşilyurt,	From Gut Feeling to Marginal ROAS: Smarter Budget Allocation Across Channels (including TikTok) 11:05 AM - 11:45 AM More Info Julia Riml,		Measuring What Matters Part 1: Brands Do Count - Visibility in the New SEO Funnel 11:05 AM - 11:45 AM More Info Tom Capper,		Verlorener Traffic, neues Konsumentenverhalten, alternative Kanäle: Content-Strategie 2026 11:05 AM - 11:45 AM More Info Beatrice Eiring, Katharina Stapel,
11:45 AM - 11:55 AM	Room Change 11:45 AM - 11:55 AM More Info
11:55 AM - 12:35 PM	Margin-Based Bidding in Google Ads: Neue KPIs, neue Kampagnensteuerung 11:55 AM - 12:35 PM More Info Marco Hjorth Dziendziol,	Measuring What Matters Part 2: Clicks Don’t Count - The New KPIs for the Age of AI 11:55 AM - 12:35 PM More Info Jono Alderson,		The AI Visibility Paradox: Why Your Best Traffic Sources Won’t Be Your Most Cited Ones 11:55 AM - 12:35 PM More Info Mike Korenugin,		Don’t Be a Shill: Using Reddit the Right Way for SEO 11:55 AM - 12:35 PM More Info Victoria Larson,	Immersive Deep Dive (Pre-registration required): Vibe Coding - Build Your Own AI Marketing Tool (Part2) 11:55 AM - 12:35 PM More Info Frederick Vallaeys,		From Funnel Thinking to the Messy Middle: Rethinking Search and Content Strategy 11:55 AM - 12:35 PM More Info Greg Gifford,		Nachhaltiges SEO braucht starke Marken: Brand Awareness im Fokus 11:55 AM - 12:35 PM More Info Maxi Ortmeier,
12:35 PM - 1:50 PM	Lunch Break 12:35 PM - 1:50 PM More Info
1:50 PM - 2:30 PM	Vorbei mit KI-Blabla-Einheitsbrei! Strategien für mehr Qualität in KI-generiertem Content 1:50 PM - 2:30 PM More Info Sarah-Yasmin Hennessen,	LLM Crawlers: How to Detect, Manage, and Decide When to Block 1:50 PM - 2:30 PM More Info Amanda King,		Performance vs. Branding: Wie Demand Gen & Video die SEA-Strategie revolutionieren 1:50 PM - 2:30 PM More Info Laura Nelle,		Automated Integration of Cost and Campaign Data From Third-Party Providers into Google Analytics 1:50 PM - 2:30 PM More Info Paloma Kalaidjian,	Community Building Strategy: A 10-Step Plan for Building Brand Demand Beyond the Algorithm 1:50 PM - 2:30 PM More Info Sarah Sunderbrink,		Session coming soon 1:50 PM - 2:30 PM More Info Gerald Murphy,		Immersive Deep Dive – Voranmeldung erforderlich: Werde von Screaming Frog Nutzerin zur Expertin oder sogar zur "Froschkönig*in" (Teil 1) 1:50 PM - 2:30 PM More Info Stephan Czysch,
2:30 PM - 2:40 PM	Room Change 2:30 PM - 2:40 PM More Info
2:40 PM - 3:20 PM	Consent-Rate: Die SEO-KPI, die dir hilft, trotz Daten- und Contentverlust besser zu performen 2:40 PM - 3:20 PM More Info Philipp Roth,	One Video, Many Channels: The Power of Creative Recycling 2:40 PM - 3:20 PM More Info José Luis Domke,		Beyond the Script: Wie n8n zur Zentrale deiner Google Ads Automatisierung wird 2:40 PM - 3:20 PM More Info Jonas Kleespies,		Search Tool Demonstration: Fast, Precise, Useful, and Fun 2:40 PM - 3:20 PM More Info Frederick Vallaeys, Malte Landwehr, Mathias Ptacek, Vallaeys, Gerald Murphy,	Immersive Deep Dive – Voranmeldung erforderlich: Werde von Screaming Frog Nutzerin zur Expertin oder sogar zur "Froschkönig*in" (Teil 2) 2:40 PM - 3:20 PM More Info Stephan Czysch,		The UX-SEO Connection: A Deep Dive into Conversion Auditing 2:40 PM - 3:20 PM More Info Tina Mangelova,		Beyond Keywords: Building and Optimizing a Brand Entity in the Knowledge Graph 2:40 PM - 3:20 PM More Info Emily Grossman,
3:20 PM - 3:45 PM	Coffee Break 3:20 PM - 3:45 PM More Info
3:45 PM - 4:25 PM	The Automation Drift and How to Correct Course 3:45 PM - 4:25 PM More Info Ameet Khabra,		More Data, Same Decisions? How to build Data-Informed Marketing Teams Without Adding New Tools 3:45 PM - 4:25 PM More Info Lucy Nemes,		Die Macht der Sterne: Google Bewertungen clever nutzen 3:45 PM - 4:25 PM More Info Albrecht Fischer,			Indexierung in Zeiten von KI-Content 3:45 PM - 4:25 PM More Info Anke Probst,		Topical Authority & Expertise: Mit originellen Inhalten zu mehr Sichtbarkeit 3:45 PM - 4:25 PM More Info Kerstin van Haastrecht,
4:25 PM - 4:35 PM	Room Change 4:25 PM - 4:35 PM More Info
4:35 PM - 5:15 PM	Closing Keynote: Where We Go From Here and What Matters Now 4:35 PM - 5:15 PM More Info Wil Reynolds,
5:15 PM - 5:45 PM	Abschluss Session 5:15 PM - 5:45 PM More Info
5:45 PM	End of SMX Munich 2026. See you next year at SMX Munich 2027. 5:45 PM More Info

Anmeldung

AllSocial Marketing Conference Berlin 2023

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